What is Web Content Management?
HealthConnect’s Web Content Management (WCM) module incorporates all of the features you would expect in a WCM system, but it can also incorporate our CRM technology with it to deliver unparalleled user tracking, response, measurement and offer management based on CRM data. Think of all the efficiency gains when content management, form management, events, physician directory and CRM are all part of the same system!
View your entire site map and add pages or make other adjustments in an instant. Drag and move pages to new locations within the site. Add additional site components such as events by dragging and dropping them into your Web site.
Meet the design needs for any page simply by selecting from a list of customized templates. Create visually intuitive content areas instantly. Use a WYSIWYG rich text editor to format content easily without code and without IT resources.
Every site update and detail is available to audit and examine in real-time. Workflow and version control are also included to help you put controls on changes and roll-back any unwanted modifications.
Thinking that a campaign performed well is great, but actually knowing that it had a great response in real-time is possible with our seamless CRM, WCM and Google Analytics/Omniture integration. With these pieces in place, you can track your campaigns and adjust costly banner ads, display advertising or search marketing quickly. Assess each campaign’s creative as well.