What is Consumer Marketing?
HealthConnect’s Consumer Marketing module incorporates our 2-way CRM and NEXUS Patient and Prospective Patient predictive modeling solutions. Our CRM solution is included in every base license of HealthConnect and is delivered “in the cloud” for the best security, ease-of-access and scalability. With this module in place, marketers can easily plan campaigns, select the best patients and/or prospective patients for each campaign, execute the campaigns across multiple channels and measure detailed ROI.
Deploy the broadest array of planning tools – from social media research to existing patient profiling – to get the most complete picture of your target audience and market climate.
Easily segment your audience based on patient transaction data, propensities, comorbidities and communication preferences. Communicate more relevant, customized messages via a series of best-practice templates that can be used across multiple channels.
Control your direct mail, eMail, SMS, Pay-Per-Click, banner and other marketing tactics from one simplified and centralized location. Further customize and streamline your processes by automatically responding to inquiries from landing pages, call centers, onsite appointments and more.
Know precisely which aspect(s) of your campaigns were the most successful at converting prospects into patient appointments and procedures; setup multiple levels of marketing attribution. Ultimately prove marketing’s influence on lifetime patient value – and your organization’s bottom line.
Planning & Strategy
Consumer Marketing
Physician Relations
Physician Recruitment
Data Management
Web Content Management
