Research

SIMSBURY, Conn., January 23, 2012 eVariant, a leader in digital marketing, integration and modeling, today announced that its revenues grew in 2011, marking a third consecutive year of substantial growth for the company.

“We started last year with a certain level of optimism and a plan for growth, particularly within HealthConnect, our healthcare-specific platform,” said William Moschella, CEO of eVariant. “There is an increasing demand from marketers and business development leaders who want to measure a return on investment for their marketing efforts. We’re able to help clients leverage their data and other resources in a way that’s more effective, efficient, and flexible.”

Notes Moschella, “Using our product suites, clients can see what’s working within their market space in real-time, and respond to changing environments. We’ve found an especially strong demand in healthcare. Given how much the industry is in flux, particularly with changes in insurance and government regulation, it’s critical to be able to maneuver quickly as challenges and opportunities arise.”

HealthConnect’s product suite helps hospitals and healthcare systems better manage their patient and provider relationships, while also making it possible to connect their marketing efforts to a measurement of return on investment.  The platform’s flexibility allows users to choose from a wide range of applications and product extensions.  CRM, PRM, physician recruitment, data integration, digital marketing integration and social media integration are all part of HealthConnect’s capabilities. Another key component is Web application connectivity, including physician directories and events.

"We unveiled HealthConnect v4 at a major conference last fall, and the response has been very, very positive. Our v4 platform offers new enhancements that make it easier for healthcare business development and marketing leaders to launch, track and report on their marketing campaigns,” Moschella said. “I’m looking forward to continuing our progress and growth in 2012 and beyond.”

About eVariant

eVariant offers a  2-way communication platform for patients, providers and the organizations that support them. eVariant’s SaaS-based product, HealthConnect, is a CRM / PRM solution that integrates healthcare business data across a broad range of systems. With HealthConnect, clients can identify market opportunities, measure marketing campaigns against reportable ROI and improve patient engagement. Clients include Penn Medicine, Catholic Health Partners and Greenville Hospital System. The company is headquartered in Simsbury, Connecticut.

Press Inquiries:
Marian Breeze, Director of Marketing and Communications
Office: 203-453-4411
Cell: 203-246-7606
marian.breeze@evariant.com