Research

September 24, 2010 – eVariant, a leader in healthcare and hospital Customer Relationship Management (CRM) and marketing automation solutions, published two new white papers: The Vital Role of CRM: Why Implementing a CRM Solution Now Will Make a Big Impact on Your Healthcare Organization and HIPAA Privacy & Security Update for the Healthcare Marketer. These white papers are the first in a multi-part series that promises to help hospital marketers become experts on specific, vital healthcare marketing topics, including CRM, Digital Media, eMail Marketing and Social Media.

“The resource in shortest supply for healthcare marketers is time,” said Rob Grant, EVP of Client Solutions for eVariant. “We’ve written a series of practical, informative guides with that need in mind.   Each guide will help hospital marketers quickly gain a deeper understanding of the related subject matter quickly.”

The Vital Role of CRM explains how customer (patient) relationship management has evolved as an application, with special attention given to CRM 2.0.  It presents an overview of strategies and tactics that hospitals are using for data acquisition, communications, response and measurement/alignment. Importantly, it also includes a readiness assessment to compare your hospital to others across these four areas of strategic focus.

HIPAA Privacy & Security Update explains recent changes to HIPAA regulations under the HITECH Act. “Rather than reading volumes of documentation on the subject matter, we have condensed it to eight pages of the most important information for the healthcare marketer. While not a replacement for a hospital’s compliance policy in coordination with HIPAA regulations, our clients had many questions about how HIPAA shaped their marketing efforts, this 8 page guide helps the healthcare marketer better understand the policies.” Tim Pacileo, SVP of Consulting Services of eVariant. “This guide will help hospital marketers become more aware of what they can and cannot do, to be in compliance with HIPAA privacy and security rules, as well as other changes that are on the horizon related to the protection of health information."

The Vital Role of CRM and the HIPAA Privacy & Security Update can be downloaded from eVariant’s MyHealthConnect.com Web site (www.myhealthconnect.com).

About eVariant
eVariant helps hospitals and health care systems accelerate patient volume growth across service lines through the use of highly sophisticated and customized data mining, automation, analytics and reporting tools. Unique in its ability to Connect What Has Never Been Connected Before, eVariant is a pioneer in successfully and seamlessly uniting vital healthcare business data in real-time across multiple, disparate systems, such as IT, call center, credentialing and billing. Thousands of users rely on the power of eVariant’s HealthConnect product suite to automate, execute, measure programs and provide powerful insights, leading to more profitable business decisions and relevant ROI. eVariant’s healthcare clients include large hospital systems such as Catholic Healthcare Partners, Greenville Hospital System, Halifax Health and Hartford Healthcare. eVariant also brings significant experience to the table, serving global companies like American Express, Juniper Networks and Zurich. Headquartered in Wilmington, DE, eVariant also operates offices in Avon, CT, Miami, FL, and throughout North America. For more information, visit www.myhealthconnect.com or www.evariant.com, call 860-658-4388, or email connect@evariant.com.