eVariant Introduces Two Additional White Papers in its Series for the Healthcare Marketer
eVariant announces the publication of two new white papers for the healthcare marketer on Patient Data Mining/Modeling and Aligning Digital Marketing and New Media with CRM.
October 20, 2010 – eVariant, a leader in hospital CRM and marketing automation solutions that dramatically accelerate patient volume growth and improve patient and provider communications, today published “Using Patient Data Mining and Modeling to Drive Volume and Improve Outcomes” and “A Hospital Marketer’s Guide to Aligning Digital Marketing and New Media with Patient CRM.” Each white paper is focused on helping hospital marketers better understand the benefits of using technology associated with CRM to achieve improved patient marketing results. These two papers are the second release in a multi-part series. Each white paper promises to help readers become more of an expert on different healthcare marketing topics.
The Patient Data Mining and Modeling paper explains how propensity modeling can be used to determine expected outcomes and revenue and how each of the four predominate propensity models are used in hospital marketing. The white paper also discusses how this information can be used with absolute precision to develop extremely effective marketing campaigns that drive significantly positive ROI results.
“Hospitals using patient data mining are experiencing extremely positive results,” said Rob Grant, EVP of Client Solutions for eVariant. “This Guide will help people get up-to-speed on modeling options regardless of which CRM or database marketing solution they choose to use.”
“The Hospital Marketer’s Guide to Aligning Digital Marketing and New Media with Patient CRM” explains the ways in which CRM can help redefine the way you go-to-market through integration of digital marketing, new media and response behavior. “Today’s hospital marketer needs to be able to fully integrate all the various elements of digital marketing or put themselves at a competitive disadvantage” said Tim Pacileo, SVP of Consulting Services of eVariant. “This guide will certainly help hospital marketers understand the opportunities and challenges.”
About eVariant
eVariant helps hospitals and health care systems accelerate patient volume growth across service lines through the use of highly sophisticated and customized data mining, automation, analytics and reporting tools. Unique in its ability to Connect What Has Never Been Connected Before, eVariant is a pioneer in successfully and seamlessly uniting vital healthcare business data in real-time across multiple, disparate systems, such as IT, call center, credentialing and billing. Thousands of users rely on the power of eVariant’s HealthConnect product suite to automate, execute, measure programs and provide powerful insights, leading to more profitable business decisions and relevant ROI. eVariant’s healthcare clients include large hospital systems such as Catholic Healthcare Partners, Greenville Hospital System, Halifax Health and Hartford Healthcare. eVariant also brings significant experience to the table, serving global companies like American Express, Juniper Networks and Zurich. Headquartered in Wilmington, DE, eVariant also operates offices in Avon, CT, Miami, FL, and throughout North America. For more information, visit www.myhealthconnect.com or www.evariant.com, call 860-658-4388, or email connect@evariant.com.
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