Research

April 11, 2011 – eVariant, a leader in hospital CRM/PRM and marketing automation solutions to accelerate patient volume growth and improve patient and provider communications, today published “NPI and MPI Matching: Data Challenges & ROI Implications for The Healthcare Marketer.” This white paper is the eighth release in a multi-part series and promises to help the hospital marketer become more of an expert in understanding this complex healthcare marketing topic.

Based on recent research and hospital studies, the paper details the benefits and challenges of  NPI (National Provider Identifier) and MPI (Master Patient Index) links to hospital marketers and how they can be used to develop accurate ROI from marketing campaigns, physician referrals and a vast array of other KPIs. It also explains how HIPAA 5010 and ICD-10, when implemented, will allow more effective and accurate tracking as well as more targeted and effective campaigns.

“Hospitals leveraging “clean” NPI and MPI data realize that these are the foundation to not only safer patient care, but also to reaching more accurate ROI and improved performance across patient and physician marketing campaigns,” said Rob Grant, EVP of Client Solutions for eVariant. “This guide helps explain the data challenges and ROI implications, and how to build a business case for improving MPI data quality.”

The white paper can be downloaded from eVariant’s MyHealthConnect.com Web site (www.myhealthconnect.com).

About eVariant
eVariant helps hospitals and healthcare systems accelerate patient volume growth across service lines through the use of highly sophisticated and customized data mining, automation, analytics and reporting tools. Unique in its ability to Connect What Has Never Been Connected Before, eVariant is a pioneer in successfully and seamlessly uniting vital healthcare business data in real time across multiple, disparate systems, including IT, call center, credentialing and billing. Thousands of users rely on the power of eVariant’s HealthConnect product suite to automate, execute, and measure programs, and to provide powerful insights that lead to more profitable business decisions and relevant ROI. eVariant’s healthcare clients include large hospital systems such as Catholic Healthcare Partners, Greenville Hospital System, Halifax Health and Hartford Healthcare. eVariant also brings significant experience to the table, serving global companies like American Express, Juniper Networks and Zurich. Headquartered in Simsbury, CT, eVariant also operates offices in Wilmington, DE, Miami, FL, and throughout North America. For more information, visit www.myhealthconnect.com or www.evariant.com, call 860-658-4388 or eMail connect@evariant.com.